AUGMENTED ACTUALITY (AR) CONTENT MARKETING: PRODUCING INTERACTIVE AR ENCOUNTERS FOR MERCHANDISE DEMONSTRATIONS OR BRAND NAME STORYTELLING.

What on earth is Augmented Truth?Augmented Reality is often a engineering that overlays digital data – illustrations or photos, textual content, or animations – onto the real world, commonly seen through a smartphone camera or AR Eyeglasses. Compared with Virtual Fact (VR), which creates a completely immersive electronic atmosphere, AR improves